The Problem
You're skilled.
You're experienced.
But when you pitch? Ghosted.
It's not that you're unclear. You're untranslated.
Costing you 6-12 months of wasted positioning.
The Diagnosis
Select every box that applies to you.
If you checked 3+ boxes, you are losing deals right now.
Let's do the math. If you're untranslated, here is the bleeding neck problem.
Total Monthly Cost
Over 12 months? $522K – $1.32M
The Solution
And book calls in 30 days.
Stop Explaining, Start Translating
The Problem: You're trying to force your depth into a format designed for simplicity. That's why nothing lands.
The Fix: Mine your raw thinking for leverage. Look for where you disagree with the market and where you see second-order effects others miss.
Open a voice memo. Answer: "What frustrates me most about how my industry operates?" The phrases you repeat? Those are your leverage points.
Diagnosis > Tactics
The Problem: You're solving the visible problem ("I need better hooks"), not the real constraint ("My message isn't anchored to an outcome").
The Fix: Reframe the problem so the old solution looks incomplete.
"Most people think the problem is [X]. But the real issue is [Y]. That's why [common tactic] doesn't work."
One Sentence, Infinite Leverage
The Problem: You have 10 ways to explain what you do. The market needs ONE.
The Fix: Collapse everything into one sentence the market can repeat without you in the room.
"I help [who] do [what] so they can [outcome] — without [common objection]."
DIY gets you to 70%. Professional translation gets you to 100%.
Why? Because you can't see your own blind spots. You're too deep in the weeds. That's why every world-class athlete has a coach, and every billion-dollar brand has a strategist.
You need someone to translate what the market won't understand on its own.
Next Steps
Use the 3 fixes in this guide. Refine over 6-12 months.
We get on a call. I extract your voice. You walk away with your Core One-Liner and Talk Tracks.